Netflix Inc To Make Progress Against Piracy Networks

Netflix is planning to beat piracy networks like Bit Torrent following by its gaining popularity in North America during first quarter.

It seems like Netflix Inc. is beginning to rout piracy networks such as Bit Torrent in North American region, as per recent study. Actually, the company has become so popular in United States that it captured 36% of internet traffic during the first half of fiscal year 2015.

When compared with YouTube and Facebook Inc., all these websites make up an enormous 55% of the overall traffic in the United States, as per the recent edition report of Global Internet Phenomena.

Paul Vogel, an analyst at Barclays commented on report of Sandvine, highlighted out several themes. For instance, he pointed out that the company is still mounting in North America, seemingly capturing market share from popular websites and Bit Torrent, where user can easily download pirated content.

This is a significant theme to look at because analysts often raised apprehensions regarding whether the streaming giant will be able to overcome against these piracy content websites. Netflix captured the most internet traffic in North America.

Vogel also highlighted that around 69% of internet traffic was on Netflix –real time entertainment during the period covering from January to March 2015. Online shopping, social networking and general browsing were the next 3 categories after real time entertainment but contained single digit growth.

One place where Netflix is facing difficulties with piracy is Latin America. Bit Torrent holds a larger market share in overall desktop bandwidth. With 33% of total bandwidth YouTube was on top.

As per Sandvine, almost 40% of total mobile traffic was on real time entertainment, whereas 22% was on social network and web browsing had 14%. In terms of mobile data usage, YouTube was top winner, as Facebook market share decreased compared to prior year. Netflix only had 4% of total mobile internet. Snapchat, Instagram and Pandora Media al witnessed improvement during the first half of the year.

Facebook top the list of mobile usage in Latin America with 25% of market share. Majority of market spectators see the region as a first mobile internet economy, as reported by Vogel. The most leading category in mobile internet traffic is once again entertainment with 33% of share, however social media network was slightly closer with 3-% of share.

The streaming giant did not even qualify for this category, which according to Vogel was possibly because the company was "below the materiality threshold." WhatsApp and Instagram both displayed some strong gains during the first three months of the year.