Yahoo Announces The Launch Of Esports

Yahoo announced the expansion of its Sports to Yahoo Esports.

It is still unclear whether Yahoo Inc. will be continuing with its core internet business or is exploring an option to sell it. The past few months have been very tough on the US internet firm as it did not only faced immense pressure from shareholders but the poor performance in market kept their morale low as well. The CEO Marissa Mayer was highly criticized of her role in the company and this caused further troubles for the board of directors. It has officially launched the sale option two weeks ago but the recent news begs to differ with that option.

According to sources, it is believed that Yahoo Sports section has expanded itself into a competitive video gaming site called Yahoo Esports. As of now, the company is on the verge of selling its business but this expansion remains unclear whether what this means for its business. A couple of days ago, the Web company announced the launch of Yahoo Esports which will be a destination for all top global esports events across the globe.

Analysts believe that this is YHOO’s effort that will see the company to not only bring in content but the coverage of Yahoo Sports to video game competition world. According to the press release of California based firm, “Yahoo Esports will have an emphasis on unique video content experiences covering live tournaments while going inside the action to focus on the players and competition with expert commentary, marquee interviews and in-depth features – in addition Yahoo Esports will maintain industry wide calendars, stats and player rankings.”

Yahoo Esports is a dedicated competitive video gaming website which can be one of the ways of as to how it revives its business if it has enough time. The firm has already started approaching bidders for its core internet and advertising business which is valued at $6 billion to $8 billion by many analysts.

The Vice President of the Sports Media, Bob Condor, stated “We’re approaching our coverage of eSports with the same tenacity and professionalism we always have with Yahoo Sports, News and Finance. Coupled with our experience in building great products, we’ve gone out and assembled an experienced and innovative content team that will cover esports from every angle.”

Yahoo’s core business includes Yahoo Mail, its sports and finance news site. It recently announced to lay off almost 15 percent of the total work force as a part of cost cutting strategy. Yahoo also closed down seven of its digital magazines which covered the topics of food, travel, health, and parenting.

This is not the first time any company is expanding in such a line. ESPN previously expanding its eSports coverage which was later bought out by Activision Blizzard for a massive $46 million; it was used for organizing a popular tournament known as Major League Gaming.